Yash Rastogi
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SAIC AIGA Identity



Identity System | 2017

SAIC AIGA is the School of the Art Institute of Chicago's student chapter of AIGA- The Professional Association for Design! Our identity is based on a system of typographic punctuation marks. We use a specific set of punctuations for each event we host. For example, quotation marks and interrobangs are assigned for our Visiting Designer Lecture Series to represent both their inspiring works and our enthusiastic questions!

The goal of this branding project was to make the organization more inviting and nerd out about design to reach our audience.  

Facebook @SAIC.AIGA
Instagram @SAIC_AIGA

Designed with fellow Board Members; Morgan Itterly, Catina Deubler and Jeremiah Shalo

SAIC AIGA is the official kerning and tracking team at the School of the Art Institute of Chicago. We accept all types: serifs, sans, & slabs.

Pitch Deck