SAIC AIGA IDENTITY
Identity System | 2017
SAIC AIGA is the School of the Art Institute of Chicago's student chapter of AIGA- The Professional Association for Design! Our identity is based on a system of typographic punctuation marks. We use a specific set of punctuations for each event we host. For example, quotation marks and interrobangs are assigned for our Visiting Designer Lecture Series to represent both their inspiring works and our enthusiastic questions!
The goal of this branding project was to make the organization more inviting and nerd out about design to reach our audience.